GABRIEL POPOFF

Gabriel Popoff is a French director based in Paris. He worked for five years as an in-house content creator at the luxury fashion house Balmain, under the supervision of creative director Olivier Rousteing. Alongside his role at Balmain, Gabriel developed his career as a director, specializing in fashion films and commercials. His storytelling and visual style blend dreamy, surreal, psychological, and nostalgic elements, which he incorporates into creating unique film campaigns and content.