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MARGIELA REPLICA - The memory experiment with CICI XIANG
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GABRIEL POPOFF

Gabriel Popoff is a French director based in Paris. He worked for five years as an in-house content creator at the luxury fashion house Balmain, under the supervision of creative director Olivier Rousteing. Alongside his role at Balmain, Gabriel developed his career as a director, specializing in fashion films and commercials. His storytelling and visual style blend dreamy, surreal, psychological, and nostalgic elements, which he incorporates into creating unique film campaigns and content.

GABRIEL POPOFF
BALMAIN PF24
MARGIELA REPLICA - The memory experiment with CICI XIANG
BALMAIN FW23 MEN CAMPAIGN
BALMAIN - MEN FW23